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Import

Your next market should feel within reach.

Getting your product across the border shouldn’t be the hardest part of building your brand. BHW helps bring the people, paperwork, and logistics together so you can approach the U.S. market with a clear plan.

Why it matters

A shipment is only one part of market entry.

Before a product moves, the import arrangement, product documentation, receiving plan, and route to market need to fit together. Treating those as separate conversations can leave a brand chasing answers between providers. We help connect those conversations and clarify who is responsible for each step. Working with BHW does not automatically require changing your importer, warehouse, or distributors; the agreed scope determines which arrangements need to change.

How we help

The work behind the service.

Import planning for qualified international brands

Import is part of BHW’s service model. BHW acting as importer of record is subject to confirmation of the required TTB permit and operational readiness before an engagement begins. We review your products, intended markets, shipment volumes, and timing, then start supplier and product onboarding, review import readiness, and establish the permits, product documentation, and applicable label or formula work needed for the agreed engagement.

Before departure, through clearance, and after arrival

Within the confirmed service scope, BHW prepares the shipment documentation and pre-arrival workflow, works with the customs broker, freight forwarder, and warehouse, supports customs-entry preparation and clearance coordination, and arranges the receiving handoff into the designated warehouse, with product identifiers and receiving expectations agreed in advance. Ongoing shipment management connects arrival to inventory records and order flow.

First market entry versus an importer transition

A first-time entrant may need its operating infrastructure built from the ground up. A brand changing importers needs a transition plan: existing inventory, bonded and tax-paid goods, product registrations, distributor relationships, open orders, and partner responsibilities must be mapped before the change.

Client-funded operating costs

The brand funds inventory, freight, duties, taxes, and other hard operating costs. These are prepaid, directly billed, or otherwise funded under the agreement; BHW does not finance the supplier’s business. Onboarding, transitions, and shipment-management work are scoped in the proposal.

Understand our service fees and responsibilities →

What happens next

A clear starting point.

  1. Understand the starting point

    We review the brand, products, current arrangements, and intended launch.

  2. Map the requirements and handoffs

    We identify the work, responsible parties, dependencies, and costs to discuss.

  3. Agree the scope before moving

    You receive a defined plan for the agreed services before shipment coordination begins.

Questions, answered

Before you get started.

Can you help if this is our first U.S. shipment?

Yes. The starting conversation is designed to establish what is already in place and what still needs to be coordinated. You do not need to arrive with a fully built U.S. infrastructure.

Does importing include distributor placement?

No. Getting product into the country and securing a route to customers are different tasks. We can discuss sales consulting alongside import planning, but importing is not a promise of distribution or sales.

How long will it take and what will it cost?

That depends on the products, current documentation, shipment plan, and service scope. We discuss these dependencies and the applicable fees before committing to a plan, rather than quoting a universal timeline.

Let’s talk about your U.S. market entry.

Tell us about your brand, where you are today, and what you want to do next.

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