Established brands
Already doing business in the U.S., but looking for more responsive operational support? We help map a considered transition that protects the relationships and infrastructure already working for you.
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Our approach
You built the brand.
You shouldn’t have to build the infrastructure.
BHW is an asset-light beverage infrastructure partner. We bring together the commercial and administrative support a brand needs to enter and operate in the U.S. market—with clear responsibilities, accessible people, and practical market knowledge.
Who we support
A clearer path through the U.S. market.
International producers
For brands entering the U.S., we help establish the import, compliance, warehouse, and order-flow infrastructure they need. Separately scoped sales consulting can help shape the commercial plan.
Domestic brands expanding
Access compliance, warehousing coordination, operational support, and sales consulting for new markets without taking on an import service you do not need.
Established and qualified early-stage companies
No minimum brand size or sales volume is required. Brands must be prepared to fund their inventory, BHW fees, and the third-party costs of operating and growing.
We welcome spirits, wine, beer, cider, RTDs, and non-alcoholic beverages. The service mix is tailored to each category’s regulatory and operational requirements; alcohol-specific work does not automatically apply to non-alcoholic products.
Full infrastructure or selected services
Keep what works. Add what you need.
You do not have to replace your importer, warehouse, or distributors simply to work with BHW. We build the scope around your actual needs, subject to the regulatory and operational requirements of the selected services.
Keep your importer
Use BHW for sales consulting, market strategy, distributor guidance, or separately defined compliance projects that do not require BHW to act under its own importer’s permit or licenses.
Keep your warehouse
Where legally and operationally practical, we can work with your existing warehouse. If BHW acts as importer or performs licensed activities, the arrangement must support those responsibilities.
Keep your distributors
Good distributor relationships can stay in place. BHW can support the operating relationship and advise on additional markets and opportunities within the agreed engagement.
Add the complete infrastructure
If you need the full solution, BHW can assemble import, compliance, third-party warehousing, and operational administration into one coordinated relationship.
Getting started
It starts with a conversation.
We understand the problem before recommending the infrastructure. You receive a clear scope, responsibilities, pricing, and next steps before work begins.
Introductory conversation
We learn about your brand, your current infrastructure, where you want to go, what is working, and what needs to change.
Review your current setup
Together we review your products, importer and warehouse arrangements, distributors, active states, compliance records, sales volume, and inventory. We account for each item as a distinct product or package configuration (SKU). For a new U.S. entrant, we identify what exists and what needs to be built.
Build the right solution
Select import, compliance, warehousing, sales consulting, or a combination. We recommend only the services you need and check operational and licensing compatibility before changing existing arrangements.
Receive a written scope and proposal
You see what BHW handles, what you handle, service fees, anticipated external expenses, onboarding work, and anything outside the standard scope before work begins.
Agreement and onboarding
After acceptance, we establish the agreement and payment arrangements, collect documents, and map the account setup or transition—including inventory, registrations, orders, and partner handoffs.
Go live with a clear operating contact
BHW becomes your operating point of contact for the selected services, maintaining records, managing agreed workflows, addressing exceptions, and keeping next steps understandable.
An example engagement
From international producer to operating in the U.S.
Imagine a producer preparing its first U.S. shipment. BHW first reviews the products, planned markets, and available documentation. We agree the services and responsibilities, complete the required product and account setup, and prepare the warehouse and order workflows. The brand funds inventory and external costs.
Once ready, BHW manages the agreed shipment documentation and broker, freight, and warehouse handoffs. Product is received and recorded. As distributor orders arrive, BHW administers orders, coordinates releases and shipping, reconciles inventory, and addresses exceptions. The warehouse physically stores and handles the goods.
If the brand also engages sales consulting, BHW helps with market priorities, distributor guidance, pricing, and account strategy. The brand makes the calls, presents the product, develops relationships, negotiates, and closes sales. Each party knows its role.
How our service structure works
Clear fees. Clear responsibilities. No surprises.
Your agreement sets the scope and amounts. We explain when and why charges apply without asking you to navigate an overwhelming fee schedule.
Monthly service fee — ongoing infrastructure
The people, systems, and recurring work that keep an established BHW-managed account operational, regardless of monthly case movement. The agreed scope can include account communication, brand and SKU records, routine import and compliance administration, warehouse coordination, inventory visibility, order processing, distributor support, invoicing and receivables administration where applicable, routine state reporting associated with BHW’s activities, and day-to-day problem solving.
Volume-based fees — product movement
Separate per-case or transactional fees apply as business moves through the operating system. The monthly fee maintains and operates the infrastructure; the volume fee covers processing actual activity through it.
One-time onboarding — new client setup
Establishing a new account is separate from maintaining it. Setup can include supplier, brand and SKU records, review of existing information, importer-transition and inventory planning, warehouse arrangements, and operating workflows. Transitions are scoped according to the work involved.
Project fees — new or non-routine compliance work
New label applications, formula submissions, new state registrations, additional states, material product or label changes, and special regulatory research are separately scoped. Routine administration of existing compliance belongs within the agreed monthly service; creating something new is additional work.
External costs — client funded
Inventory, freight, customs brokerage, duties and taxes, government fees, receiving, storage, handling, labeling or rework, laboratory services, outside counsel, and other vendor expenses remain the client’s responsibility. They are prepaid, directly billed, or otherwise client-funded under the agreement. BHW provides infrastructure; it does not finance the client’s operations.
Sales Consulting — a separate professional service
Commercial strategy is not included in the standard monthly operating fee. Brands can separately engage BHW for market priorities, distributor guidance, pricing and margin analysis, launch planning, and account strategy. The brand remains responsible for executing sales.
A BHW professional fee for compliance work is separate from government and other third-party charges. When additional work falls outside your normal monthly scope, we identify the work and associated fee before undertaking it whenever practicable.